My brother and I have run Abbey tavern for over 18 years and we have been sponsors for the SFDL for many years. We have searched high and low for ways to boost our customer attendance on Wednesdays and we have found that sponsoring a dart team or two does the trick. We just installed two additional dart boards (three total) so we can host some of the SFDL’s special events. We have an additional 10-20 customers show up and our profits have gone up on these nights upwards of 65%.

Any bar owner looking to increase business on a week night should consider joining the SFDL. It introduces a lot of new people to the bar. I haven’t met one person who plays in these events that isn’t fun. They also have special events on Saturdays & Sundays.

It’s always a good boost to business and it also allows the bar to be another community space for people to come by. Having the league allows people to get involved in our bar when they might not usually. After they have good experiences, they come back to play but sometimes also just to hang out because they’ve had fun. It’s a great way to increase business and reach new customers!

Aside from increased weekly business, I find that dart teams create lasting bonds between our regulars and a sense of ownership with the bar. I believe this fosters a lasting customer loyalty in a city that has long had a tone of impermanence.